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Resources
and Links for Marketing
Students, Faculty, and Executives
Agricultural
Marketing
Business
Continuing
Education & Certificate Programs
Electronic
Marketing
Food Marketing
International
Marketing
- CIBER -
Center for International Business Education and Resources
- GlobalEDGE -
Virtual community of executives and academics
- Globetrade.com -
Global marketing, consulting and web content providing company
aimed toward helping entrepreneurs and small businesses go
global
- Journal
of International Marketing - Serves practitioner and
educational audience
Marketing
Departments
Marketing
Journals
- Marketing Power - links to AMA marketing journals, other marketing journals, other related journals and books
Marketing
Journal Archives
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Elsevier -
Elsevier is a market leader in the publication and dissemination
of literature covering the broad spectrum of scientific endeavors.
Publications related to marketing are for example Industrial
Marketing Management and the International Journal of Research
in Marketing
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Emerald
Insight - Emerald publishes management & library
information services journals as well as a strong specialist
range of engineering, applied science and technology journals.
Publications related to marketing are for example the Journal
of Marketing Research and the Marketing Intelligence and
Planning magazine
- Henry
Steward Publications - Henry Steward Publications is
an international publisher of professional and academic journals.
Related to marketing they offer for example the Journal of
Brand Management and the Journal of Vacation Marketing
- Ingenta -
Ingenta is a Web infomediary empowering the exchange of academic
and professional content online
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JSTOR -
scholary journal archive; reliable and comprehensive archive
of important Scholarly journal literature
- Sage
Publications - Sage Publications is an international
publisher of books, journals, and electronic media.They have
a focus on business, marketing and management. Sample Publications
are: Journal of Service Research and the Journal of Macromarketing
Marketing
Management
Marketing
in General
- Census
Website - U.S. Census website
- Clickz.com -
Advertising and marketing on the Internet
- CyberAtlas -
Source for up-to-date Internet market research
- eMarketer -
Statistics and trends on the Internet and e-business
- FindSVP -
Search a database of hundreds of market and industry reports
covering 35 industries, sample survey data about online services
and the Internet
- Forrester
Research - Research and statistics on business and the
Internet
- Global
Internet Statistics - Global internet statistics
- Guerilla
Marketing Online - A weekly web magazine for small business,
entrepreneurs, sales people and marketers of all kinds
- GVU
Web Survey - Information on the growth and trends in
Internet usage such as Web demographics, culture, user attitudes,
and usage patterns as well as commercial uses of the Web,
including advertising, electronic commerce, intranet Web
usage, and business-to-business transactions
- Internet
Domain Survey - The Domain Survey attempts to discover
every host on the Internet by doing a complete search of
the Domain Name System
- Internet
Intelligence Index - The Internet Intelligence Index
is designed to help you gather competitive intelligence information.
It is provided by Fuld&Company, Inc., a global leader
in competitive intelligence
- Marketing
Click - Broad scope of information about critical issues
in marketing
- Power
Reporting - A Business Index
- Resource
Center for Cyberculture Studies - The Resource Center
for Cyberculture Studies is an online, not-for-profit organization
whose purpose is to research, study, teach, support, and
create diverse and dynamic elements of cyberculture
- Revolution -
Business and Marketing in the Digital Economy
- Search
Engine Watch - Statistics and resources on search engines
- Web
Marketing Today Info Center - Information center for
marketing on the Internet
Professional
Organizations
- Academy
of Marketing Science - Dedicated to the professionalization
of the discipline of Marketing and its members
- American
Advertising Federation - Sponsors conferences and events,
works with schools and gives awards honoring leaders in the
industry
- American
Association of Advertising Agencies - National trade
organization representing the advertising agency business
- American
Marketing Association - Website for the AMA organization
- Association
for Interactive Marketing (AIM) - Non-profit trade organization
devoted to helping marketers use interactive opportunities
to reach their respective marketplaces
- Association
of Consumer Research - Advancing consumer research
- Direct
Marketing Association - Provides information and services
to direct marketers and consumers
- Direct
Selling Association - Industry studies and conferences
- Electronic
Retailing Association - Focuses on using electronics
to sell goods
- Esomar -
ESOMAR is the World Association of Opinion and Marketing Research
Professionals. It promotes the use of Opinion and Marketing
Research, for improving decision making in business and society,
worldwide
- Internet
Advertising Bureau - News, research, and information
- Marketing
Educator's Association - Promotes development and sharing
of scholarship
- Marketing
Management Association - Promotes professional activity
- Marketing
Research Association - Non-profit membership-based organization
providing training and education for marketing and opinion
researchers
- The
Market Research Society - The Market Research Society
(MRS) is the world's largest international membership organization
for professional researchers and others engaged or interested
in market, social and opinion research
- Marketing
Science Institute - MSI supports research by academics
on critical business topics (such as brand equity, e-commence,
advertising, targeted marketing, etc.), and disseminates
new knowledge through publications to a broad audience of
academics and executives
- Sales
and Marketing Executives International - Association
of sales and marketing management dedicated to sales and
marketing excellence
- Society
for Consumer Psychology - Behavioral scientists in marketing
and advertising
- Society
for Marketing Advances - Global marketing organization
of marketing educators
Retailing
Services
Marketing
- Arizona
State University Center for Services Leadership - Pursues
research in the field of services leadership; offers problem
focused custom research, executive and student education
- CRM
Daily - Customer relationship management news for industry
professionals
- Kansas
City SMPS Chapter - Kansas City Chapter of the Society
for Marketing Professional Services. They offer networking
and educational opportunities to those marketing professionals
located in the Kansas City metropolitan area
- Society
for Marketing Professional Services - Source for education,
information, and resources in marketing professional services
for the build and natural environment
Sports Marketing
Statistics
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American
Demographics - Consumer trends for business leaders;
monthly magazine for marketing and media executives which
provides information about emerging consumer trends
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Electronic
Textbook StatSoft - This Electronic Statistics Textbook
offers training in the understanding and application of statistics.
It provides a search function for statistical terms and general
statistical concepts and is based on material taught in undergraduate
and graduate statistic courses
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Forecasting
Principles - Accumulates information about forecasting
methods and summarizes knowledge about forecasting
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The
International Monetary Fund - Home page of IMF (promotes
international monetary cooperation, exchange stability, and
orderly exchange arrangements; to foster economic growth and
high levels of employment; and to provide temporary financial
assistance to countries to help ease balance of payments adjustment)
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Stat
USA - One stop Internet browsing for business, trade and
economic information
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Structural
Equation Modeling - Provides a detailed description about
Structural Equation Modeling (SEM), which serves purposes similar
to multiple regression, but in a way which takes into account
the modeling of interactions, nonlinearities, correlated independents,
etc.
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US
Department of State - Information on all the countries
of the world with which the United States has relations
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