Source: Kevin Gwinner, 785-532-6008, kgwinner@k-state.edu
http://www.mediarelations.k-state.edu/WEB/News/MediaGuide/gwinnerbio.html
News release prepared by: Melanie Horton, 785-532-7227
Monday, May 8, 2006
KEVIN GWINNER NAMED HEAD OF K-STATE DEPARTMENT OF MARKETING
MANHATTAN -- After a national search, Kevin Gwinner, associate professor in marketing, has been named head of the department of marketing at Kansas State University.
Gwinner had been serving as interim head of the department since July 2005.
Yar M. Ebadi, dean of the College of Business Administration, said Gwinner has the skills and talents needed to advance the department to new levels of excellence.
"He is committed to providing College of Business Administration students the best in marketing education. Further, he is supportive of the faculty and staff and will strive to help them enhance their teaching skills and research activity," Ebadi said. "Dr. Gwinner also is an outstanding scholar with a proven record of teaching excellence and recognized research."
Gwinner joined K-State in 1999 and has taught multiple marketing courses in both the college's undergraduate and graduate programs. He has been honored for his teaching with the Hormel Meritorious Teaching Award from the Marketing Management Association in 2005, and the Commerce Bank Award for Distinguished Undergraduate Teaching from K-State in 2004.
"I am very honored to have been selected for this position in such a strong academic department," Gwinner said. "The number of our students graduating with degrees in marketing is up more than 30 percent from five years ago; the department's faculty members are frequently recognized with national teaching and research awards; and we have strong relationships with our external constituents. I am excited about the opportunity to help guide the department to even higher levels of national prominence by facilitating the work of the faculty."
Gwinner's research focuses on understanding and improving aspects of the employee-customer encounter, cross-cultural relational benefits and corporate event sponsorship. He won the 2002 Outstanding Research Paper Award for the best article published in the Journal of Service Research. In 2005, his research on consumer relational benefits was recognized as the most influential article published in the Journal of the Academy of Marketing Science in the prior seven years.
Gwinner is past chair of the American Marketing Association's Services Marketing Special Interest Group. He has served on the editorial review boards of several prestigious journals. In addition, he has consulted with a variety of organizations and companies, including Sprint, Anderson Consulting, Veriprime and the American Veterinary Medical Association. He also has supervised marketing research projects for many business groups throughout Kansas. One aspect of his recent consulting activity was highlighted in an August 2005 article in the New York Times.
Gwinner earned a bachelor's in finance, a master of business administration and a doctorate in marketing, all from Arizona State University. His industry experience is in retail, where he developed merchandise plans accounting for $4.5 million dollars in sales and implemented merchandise distribution strategies for 29 branch stores at a division of May department stores.
