K-STATE College of Business Administration
Marketing

Declaring Your Major in Marketing
In order to declare a degree plan (major) in marketing, students must first begin the BAPP Program. A student may enter the marketing degree plan upon meeting the following requirements:

  • At least 45 credit units (includes K-State units and transfer work)
  • At least 2.5 K-State GPA on 12 or more units at K-State

Marketing Course Requirements

Required Courses for ALL Marketing Students

Credit Units
Consumer Behavior (MKTG 450)

3
Professional Sales and Selling (MKTG 542)

3
International Marketing (MKTG 544)

3
Marketing Research (MKTG 642)

3
Marketing Management (MKTG 690)

3
Economics Electives (500 level ECON or above)

6
Restricted Electives*

9
Unrestricted Electives^

3
 
Choose nine credit units from the following:
Retailing (MKTG 541)

3
Integrated Marketing Communication (MKTG 543)

3
Marketing Channels (MKTG 545)

3
Services Marketing (MKTG 546)

3
International Business (MKTG 547)

3
Business Marketing (MKTG 550)

3
Sports Marketing (MKTG 630)

3
Electronic Marketing (MKTG 635)

3

TOTAL

42
*Any CBA-approved humanities, social science, natural science, or quantitative course, see the CBA Undergraduate Handbook or the Forms & Curriculum Guides page for approved courses.
^Any course numbered 100 level or above for credit by a University department.

Student Curriculum Worksheet
Please feel free to print and review the Marketing Student Curriculum Worksheet for additional detailed program information.  This worksheet serves as a recommended guide for students in the marketing program.

Graduate Requirements
In addition to the marketing requirements listed above, all marketing students must complete BAPP and Business Core requirements in order to graduate.

For more information, please view the Marketing Department page.